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With the acquisition of Dereume Printing, Graphius strengthens its position in Brussels and Wallonia. Dereume enjoys a strong reputation as a quality printer in the French-speaking market. Its manager Marc Naumann explains why he is joining the Graphius Group.
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Welcome to Graphius Group. I am sure you haven’t rushed into the decision of joining. What has finally convinced you of the added value a collaboration brings?

In recent years, the printing market has changed dramatically in the Brussels Region. Due to the low profitability, various printers have not been able to finance the necessary investments to maintain their market share. Some printers have stopped production entirely, others have sought to join larger groups.

Since its founding in 1906, Dereume has acquired an excellent reputation in the Brussels market. Because of the fragmentation of shareholders, however, the company no longer has a powerful and innovative extension like Graphius does have. Graphius has, at every level of the graphic chain, everything needed to capture the market.

Graphius Group’s leading position in the market of graphic arts and targeted investment policy in the field of offset printing, have raised our admiration.

Can you outline how the cooperation will work? As far as production, customers and suppliers, human resources and organisation are concerned.

Dereume brings its loyal customer base to Graphius. In order to maintain their loyalty, it is important that customers retain their direct Dereume contacts. Not only as far as prince inquiries go, but also during production. During the stage of price calculations, our clients are often looking for a negotiation. It is therefore important that the price calculation software allows sufficient flexibility.

During the production stage, the loyalty of the customers is often tied to the personal relationship they have built with their contacts at Dereume. Customers need to feel that they are not just part of a large pool of customers. Their contact needs to be available, to answer their questions, while ensuring the quality of work.
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“Graphius has, at every level of the graphic chain, everything needed to capture the market.”

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Our accession to Graphius will bring new strengths to our commercial relationships, because the range of printing and finishing that we can offer will be greatly expanded.

The proper management and regular payments have gained the confidence of the suppliers. By joining a larger group, Dereume will be able to enjoy significant scale advantages and the main suppliers of Graphius.
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As for the workforce management, Graphius seems endowed with great administrative capacity. The managers of Dereume will pay attention to the guidelines Graphius has mapped out for its human resources policy.

During the negotiations that preceded the agreement between Dereume and Graphius, an organisational chart was drawn up to merge the Boone-Roosens staff with Dereume’s, on the production site in Lot. While we are awaiting the construction works at that site, Dereume will continue to operate using the current schedule. In the meantime, we can begin to focus progressively on the merger.

In 2017, Dereume Printing will move to Lot. You and Boone-Roosens will become the flagbearers of Graphius Brussels. What do you expect from this cooperation?

We know Luc Roesems’s professionalism and expertise very well. Since the beginning of our negotiations with Graphius, we have developed a trusting relationship together. Luc has even managed to create a friendly work environment.

The construction of a new workshop with new production facilities puts us in the right position to become the largest group in Brussels. Our goal is to occupy a dominant position in the Brussels market, ahead of the other groups that are currently trying to find their position.

Which are the sustainable ambitions of Dereume Printing? Are any adjustments needed, or is your strategy already adjusted to Graphius Group’s sustainable approach?

In its publications, Graphius clearly expresses the desire to minimize the environmental footprint of the production system as much as possible, through corporate citizenship and a sustainable approach.

Dereume fully endorses these values. We look forward to realizing this in our collaboration with Graphius.
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