Pantone Colour Of The Year 2020: Classic Blue
What’s In A Name?
The name of the color is an important factor. “If you have a colour called Brown Dirt, as opposed to Chocolate Fudge, it takes on two totally different meanings,” said Pressman. “The name really has to resonate with the message we want to convey.
Pantone describes the colour as ‘elegant in its simplicity’. Classic Blue is soothing, calm and has the same colour as the sky at dusk. This durable blue shade provides peace, confidence and connection and underlines our desire for a reliable and stable foundation on which to build as we cross the threshold into a new era,” says Pantone.
It seems that Pantone has noticed that everyone is stressed about the future. Climate change is real, technology is scary and we will never be able to afford to buy a house. We live in a time that requires trust and faith,” says Leatrice Eiseman, director of the Pantone Colour Institute. It is this kind of steadfastness and trust that is expressed in PANTONE 19-4052 Classic Blue, a solid and reliable shade of blue that we can always rely on.
The Manhattan Experience
Pantone announced Wednesday evening that the colour of the year is Classic Blue, a colour reminiscent of the sky at dusk.
“It’s a colour that anticipates what will happen next,” says Laurie Pressman, vice president of the Pantone Color Institute, who selects the colour of the year. “What will the future bring if we move around in the evening hours?”
The choice was made just before the start of a new decade and is also reminiscent of the first colour of the year, Cerulean, another shade of blue that was chosen in 1999 with the intention of capturing a moment in time. “We were on our way to the year 2000 and were wondering if we could imagine that,” says Pressman.
The Pantone Color Institute said it recognized similar feelings of instability that hold the world today, from the United States to the United Kingdom, Hong Kong, Syria and around the world. It set itself up in a shadow that provides the reassurance, confidence and connection that people can seek in an uncertain global environment.
Pantone has called a colour of the year for more than two decades. In 1963, the company created the Pantone Matching System, a proprietary system used in various industries such as printing, graphic design and fashion design to manage colors.
The 2020 colour of the year was presented on Wednesday evening for all the senses in a multi sensory Classic-Blue experience in Manhattan. The scent of Classic Blue floated through the air as Classic Blue resonated. Classic Blue texture cushions with classic blue structure layers on the floor and Classic Blue drinks were served.
The official Classic Blue fragrance is partly described as a “contemplation of where air and sea meet”; the taste as “flowering vines;” the touch as a “soft velvety texture;” the sound as “lively nostalgia”.
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