Graphius continues its course towards modernisation in 2020
Traditional quality & service with modern look & feel
In May 2019, Graphius took a close look at its branding and decided to go for a rebranding that also reflects the modernisation of the company internally to the outside world. Graphius transformed its logo into a stronger and more powerful alternative that points to a self-confident future for the Ghent printing group that already has 4 branches and 450 professionals who produce beautiful printed matter for some of the most famous museums, publishers and companies.
The new look and feel of the brand also indicates a change of strategy in terms of positioning. The exponential growing importance of e-commerce and an online identity did not pass CEO Denis Geers by and action on this trend was not long in coming.
A powerful content strategy for the group’s social media, performance marketing to stimulate vacancy filling and brand awareness and a makeover of the 3 websites were just the beginning of the online shift. Later this year Graphius’ online strategy will be fully developed with the arrival of an online ordering platform that will be unique in many ways compared to existing online printers.
An omni-channel approach that works
The renewed approach was generously welcomed by Graphius’ clients and other graphic professionals. With over 38,000 unique visitors last year and an explosive growth of 430% on our social media channels, we can conclude that this approach is the right one and that the otherwise traditional printing industry is also ready for modernization. The positive customer feedback and interaction on our social media channels confirms to us that we have taken the right path by adopting an online approach equivalent to our traditional approach.
In this way our online approach is closely aligned with the traditional and Graphius can also function as a fully fledged omni-channel company. Offline we mainly rely on our branding that is present on the company as well as on numerous industry related events or publications and the power of printing is used in our direct mailing or the Graphius magazine.
The icing on the cake was undoubtedly the quotation request for 4,000 magazines via Graphius’ Facebook channel.
Our vision for 2020
For us, 2019 was the year of online experimentation. We drew valuable conclusions from these experiments and adjusted our online strategy based on these conclusions. Confidence in an online approach has also been boosted thanks to the results achieved and the direct and indirect returns on online investments.
In 2020 Graphius will scale its online approach and try to be a leader in the printing world, just like the traditional story.